discover creativity straight from the tube
Dive into this collection of mesmerizing shades guaranteed to make a splash with modern mermaids and mermen everywhere. Stay on trend with these super vibrant, intermixable semi-permanent colors perfect for dreaming up a variety of gorgeous, seaworthy looks. Quench your thirst for color with Hot Pink, Soft Pink, Mermaid Blue, Fiery Coral, Black Pearl and Clear, one of our best sellers.
This collection unites haute couture and haute color. The Haute Hues – fresh from Fashion Week – travel straight into the salon to create show stopping looks. The colors in this collection are Peacock Green, Cobalt Blue, Yellow and our ingenious Clear formula that allow you to turn up or turn down the hue of each shade.
The Crystallized Collection features three gemstone shades – Sapphire Blue, Amethyst Purple and Ruby Red. These gems are richly pigmented with just the right amount of brightness to create “crystallized” high-shine, royal results. They make hair shine bright like a diamond!
GIVEAWAY: WIN YOUR OWN DUO
of bold & bright Color Intensity shades
TIME TO GET CREATIVE
let our formulas inspire you
WALL OF COLOR
creative Color Intensity creations seen around the web
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