MAKE YOUR WILDEST COLOR DREAMS COME TRUE
NEW: COLOR INTENSITY
METALLIC MUSE COLLECTION!
Show your metal!

COLOR INTENSITY

discover creativity straight from the tube

THE COMPLETE COLOR INTENSITY FAMILY
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JOICO Color Intensity is the color line for fashion forward colorists who are not afraid of thinking outside of the box.

Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity— the best selling expressive and bold color line in the US! Our intensely concentrated pigments are designed to help you create over-the-top vibrancy! Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The colors hold between 5-15 shampoos depending on the shades, the starting level and the condition of the hair. With an ever changing palette, your clients can always be up with the latest fashion trends!

Why you’ll love it:

  • Available in an ever changing virtual rainbow of semi-permanent shades
  • No developer needed
  • Endless mixing possibilities for inspiring looks
METALLIC MUSE
COLLECTION

It’s time to show your metal! These brilliant new cool and warm-toned Color Intensity shades make hair shine like a gorgeous liquid metal. The fresh hues guarantee over-the-top vibrancy that lasts up to 15 shampoos!

Mix-and-match the shades to create your own custom formula or use straight from the tube on pre-lightened hair for multidimensional metallic results. The metallic shades in this collection are: Moonstone, Violet, Bronze, Mauve Quartz, and Pewter.

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CONFETTI
COLLECTION

Celebrate life with the Color Intensity Confetti Collection, an explosion of fun, soft, candy-colored shades that transform every lock of hair into a reason to celebrate. Party time!

The ideal level to apply these shades on is level 10 and up. The colors last up to 5 shampoos, depending on the level and the condition of the hair. The 5 party shades in this collection are Mint, Sky, Lilac, Rose and Peach.

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ROCK CANDY
COLLECTION

The five bold shades in this collection will rock your world and allow you to create off the charts fashionable looks. This collection takes bold shades from the stage to the salon without missing a beat!
Our rockstar shades are Orchid, Magenta, Black Pearl, Light Purple, Titanium and best seller Clear.

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MERMAID
COLLECTION

Dive into this collection of mesmerizing shades guaranteed to make a splash with modern mermaids and mermen everywhere. Stay on trend with these super vibrant, intermixable semi-permanent colors perfect for dreaming up a variety of gorgeous, seaworthy looks. Quench your thirst for color with Hot Pink, Soft Pink, Mermaid Blue, Fiery Coral, Black Pearl and Clear, one of our best sellers.

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HAUTE HUE
COLLECTION

This collection unites haute couture and haute color. The Haute Hues – fresh from Fashion Week – travel straight into the salon to create show stopping looks. The colors in this collection are Peacock Green, Cobalt Blue, Yellow and our ingenious Clear formula that allow you to turn up or turn down the hue of each shade.

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CRYSTALLIZED
COLLECTION

The Crystallized Collection features three gemstone shades – Sapphire Blue, Amethyst Purple and Ruby Red. These gems are richly pigmented with just the right amount of brightness to create “crystallized” high-shine, royal results. They make hair shine bright like a diamond!

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GIVEAWAY: WIN YOUR OWN DUO

of bold & bright Color Intensity shades

We have something special for creative color lovers like yourself! Enter our giveaway and you may win your very own duo of shades! Winning presents the perfect opportunity to try Color Intensity for the first time or – if you’re a longtime fan – to take your color creativity to a new level by experimenting with two new colors.

Select the two colors that you would like to win and complete the form below:






























By completing the below form you agree to the terms and conditions.

Full Name *

Are you a hairdresser:
YesNo

If yes, what is your salon name:

Street *

House-number *

Postal Code *

Town *

Country *

Your Email *

Website

I would love to receive emails with news about JOICO and Color Intensity!

GIVEAWAY: WIN YOUR OWN DUO

of bold & bright Color Intensity shades

We have something special for creative color lovers like yourself! Enter our giveaway and you may win your very own duo of shades + a tube of Clear! Winning presents the perfect opportunity to try Color Intensity for the first time or – if you’re a longtime fan – to take your color creativity to a new level by experimenting with two new colors.

Select the two colors that you would like to win and complete the form below:






























By completing the below form you agree to the terms and conditions.

Full Name *

Are you a hairdresser:
YesNo

If yes, what is your salon name:

Street *

House-number *

Postal Code *

Town *

Country *

Your Email *

Website

I would love to receive emails with news about JOICO and Color Intensity!

TIME TO GET CREATIVE

let our formulas inspire you

CRISS-CROSS COLORMELT

Love the look of our Metallic Muse Collection model? Use the below formula as inspiration when recreating it.

Before you start:
Prelighten hair to a Level 9, then tone to a neutral pale blonde.

Prelightening Formula:
Vero K-Pak® VeroLight® Lightening Powder with 10 Volume Veroxide®

 Toner Formula:
LumiShine™ Demi-Permanent Liquid Color 9NV with LumiShine™

 

Formula 1:
Violet

Formula 2:
Rose

Formula 3:
Mauve Quartz

Formula 4:
Pewter

Formula 5:
Bronze

 

Are you proud of your result? Share it with us on social media using #colorintensity.

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Ricardo Santiago, JOICO Global Guest Artist created this look with what he calls the Criss-Cross Colormelt™ technique. Do you want to see how it’s created? Scroll down for a video tutorial by Ricardo.

METALLIC POP ART

Are you lover of shimmery color? Then you will adore this Metallic Muse look! Use the below formula as inspiration when recreating it.

Before you start:
Prelighten hair to a Level 10, then tone to a platinum blonde.

Root:
Vero K-Pak® VeroLight® Lightening Powder with 10 Volume Veroxide®

 Ends:
Vero K-Pak® VeroLight® Lightening Powder with 10 Volume Veroxide®

 Toner:
Vero K-Pak® Color TSB (Toner Silver Blonde) with VeroGlaze® No-Lift Crème Developer

 

Formula 1:
Equal parts Violet and Pewter

Formula 2:
Equal parts Titanium and Pewter

Formula 3:
Equal parts Mermaid Blue and Pewter

Formula 4:
Equal parts Mauve Quarts and Hot Pink

Formula 5:
Equal parts Sky and Yellow

Formula 6:
Equal parts Violet and Light Purple

 

Are you proud of your result? Share it with us on social media using #colorintensity.

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Philip Ring, Creative Director for Salon Embellish created this look that he calls Metallic Pop Art. Do you want to see how it’s created? Scroll down for a video tutorial by Philip.

FORMULA VIDEOS

WALL OF COLOR

creative Color Intensity creations seen around the web

Did you fall in love with the wildy creative possibilities of Color Intensity yet? We hope that you have! Share your styles and formulas with the world on social media using #colorintensity! A selection of the social media posts will be shown on this Wall of Color.

“The Metallic Muse shades as well as the entire Color Intensity range is second to none. With incredible conditioning qualities, long lasting color and a massive choice of shades, they cater for the outrageous and the understated!”

Casey Coleman,
European Color Design Team

“Dream in color and be creative with these shades – ranging from a very high intensity to soft metallic.”

Sevda Durukan,
European Color Design Team

“The possibilities are endless – you can mix the colors exactly the way you want them! This makes being creative a playful and fun thing.”

Daniela Engström,
European Color Design Team

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