MAKE YOUR WILDEST COLOR DREAMS COME TRUE
NEW: COLOR INTENSITY CONFETTI COLLECTION
COLOR INTENSITY MERMAID COLLECTION

COLOR INTENSITY

discover creativity straight from the tube

THE COMPLETE COLOR INTENSITY FAMILY

JOICO Color Intensity is the color line for fashion forward colorists who are not afraid of thinking outside of the box.

Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity— the best selling expressive and bold color line in the US! Our intensely concentrated pigments are designed to help you create over-the-top vibrancy! Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. With an ever changing palette, your clients can always be up with the latest fashion trends!

Why you’ll love it:

  • Available in an ever changing virtual rainbow of semi-permanent shades
  • No developer needed
  • Endless mixing possibilities for inspiring looks
CONFETTI
COLLECTION

Celebrate life with the Color Intensity Confetti Collection, an
explosion of fun, soft, candy-colored shades that transform every lock of hair into a reason to celebrate. Use each shade straight from the tube, or mix-and-match all shades to create your own custom formula.

The ideal level to apply these shades on is level 10 and up. The colors last up to 5 shampoos, depending on the level and the condition of the hair. The 5 party shades in this collection are Mint, Sky, Lilac, Rose and Peach. Oh yeah, let’s get this color party started!

ROCK CANDY COLLECTION

The five brand new bold shades in this collection will rock your world and allow you to create off the charts fashionable looks. This collection takes bold shades from the stage to the salon without missing a beat!
Our rockstar shades are Orchid, Magenta, Black Pearl, Light Pearl, Titanium and best seller Clear.

MERMAID
COLLECTION

Dive into this collection of mesmerizing shades guaranteed to make a splash with modern mermaids and mermen everywhere. Stay on trend with these super vibrant, intermixable semi-permanent colors perfect for dreaming up a variety of gorgeous, seaworthy looks. Quench your thirst for color with Hot Pink, Soft Pink, Mermaid Blue, Fiery Coral, Black Pearl and Clear, one of our best sellers.

HAUTE HUE
COLLECTION

This collection unites haute couture and haute color. The Haute Hues – fresh from Fashion Week – travel straight into the salon to create show stopping looks. The colors in this collection are Peacock Green, Cobalt Blue, Yellow and our ingenious Clear formula that allow you to turn up or turn down the hue of each shade.

CRYSTALLIZED
COLLECTION

The Crystallized Collection features three gemstone shades – Sapphire Blue, Amethyst Purple and Ruby Red. These gems are richly pigmented with just the right amount of brightness to create “crystallized” high-shine, royal results. They make hair shine bright like a diamond!

GIVEAWAY: WIN YOUR OWN DUO

of bold & bright Color Intensity shades

We have something special for creative color lovers like yourself! Enter our giveaway and you may win your very own duo of shades! Winning presents the perfect opportunity to try Color Intensity for the first time or – if you’re a longtime fan – to take your color creativity to a new level by experimenting with two new colors.

Select the two colors that you would like to win and complete the form below:

























By completing the below form you agree to the terms and conditions.

Full Name *

Are you a hairdresser:
Yes No 

If yes, what is your salon name:

Street *

House-number *

Postal Code *

Town *

Country *

Your Email *

Website

 I would love to receive emails with news about JOICO and Color Intensity!

GIVEAWAY: WIN YOUR OWN DUO

of bold & bright Color Intensity shades

We have something special for creative color lovers like yourself! Enter our giveaway and you may win your very own duo of shades + a tube of Clear! Winning presents the perfect opportunity to try Color Intensity for the first time or – if you’re a longtime fan – to take your color creativity to a new level by experimenting with two new colors.

Select the two colors that you would like to win and complete the form below:

























By completing the below form you agree to the terms and conditions.

Full Name *

Are you a hairdresser:
Yes No 

If yes, what is your salon name:

Street *

House-number *

Postal Code *

Town *

Country *

Your Email *

Website

 I would love to receive emails with news about JOICO and Color Intensity!

TIME TO GET CREATIVE

let our formulas inspire you

MAKE A SPLASH!

Love the sea-worthy look of our Mermaid Collection model? Use the below formula as inspiration when recreating it:

Prelighten:
VeroLight Lightening Powder 10 Volume (3%) Veroxide

Formula 1:
JOICO Color Intensity: 1 part Fiery Coral + 1 part Yellow + 1 part Clear

Formula 2:
JOICO Color Intensity: 1 part Clear + 1 part Pink

Formula 3:
JOICO Color Intensity: Mermaid Blue

Base color:
JOICO LumiShine™ 4NG with 10 Volume (3%) LumiShine™ Developer or JOICO Vero K-Pak Color 1/2 4N + 1/2 5G with 10 volume (3%) Veroxide

Are you proud of your result? Share it with us on social media using #colorintensity.

CAN’T THROW SHADE ON THIS PARTY!

Are you a lover of soft shades that pop? Than you will adore our Confetti Collection! Let the formula that we used on our model be your inspiration!

Before you start: prelighten to (at least) an even level 10-11

Formula 1:

Color Intensity: Rose

Formula 2:

Color Intensity Lilac

Formula 3:

Color Intensity Sky

Formula 4:

1/2 Color Intensity Mint + 1/2 Color Intensity Clear

 

Are you proud of your result? Share it with us on social media using #colorintensity.

FORMULA VIDEOS

WALL OF COLOR

creative Color Intensity creations seen around the web

Did you fall in love with the wildy creative possibilities of Color Intensity yet? We hope that you have! Share your styles and formulas with the world on social media using #colorintensity! A selection of the social media posts will be shown on this Wall of Color.

“Color Intensity ignites your passion for color with pure, bold inspiration in every tube!”

Sue Pemberton
JOICO International Artistic Color Director